Icon Skincare Debuts in Silver Packaging

Icon Skincare is launching, and the new prestige product line includes products inspired by Marilyn Monroe’s facialist. Read on for more details.

The Icons Skincare collection includes several products designed to use together as a system. The brand is a part of Innovative Skincare, a company founded by Bryan Johns and Alec Call. Innovative Skincare is also behind iS Clinical, one of the leading global cosmeceutical brands.

Icons Skincare is launching with nine products, priced from $32 to $68. The formulas aim to cleanse, resurface, hydrate, and brighten the skin. The formulas contain signature blends of sustainably sourced botanicals, antioxidants, and innovative acid combinations.

Sleek Silver Packaging

What caught our eye at first was Icon Skincare’s sleek, futuristic silver packaging. The line includes tubes with a matte silver finish and low-profile flip-top caps. Double-wall bottles and jars are adorned with a modern pop of color. A subtle gradient decoration at the base features cool shades of green, blue, purple, and pink.

Six of the nine products feature refillable packaging, and packaging incorporates substantial post-consumer recycled plastic content and FSC-certified outer cartons.

Icons Skincare is launching with nine products, priced from $32 to $68. The formulas aim to cleanse, resurface, hydrate, and brighten the skin. The formulas contain signature blends of sustainably sourced botanicals, antioxidants, and innovative acid combinations.

Icon Skincare Says Its Philosophy is ‘Emotional Efficacy’

The skincare market is saturated. Icons Skincare says it breaks through with a new philosophy, “emotional efficacy.” When using the products, you’ll not only see results, you’ll feel them, the brand claims.

“We developed Icon to bring joy to the journey of discovering the inner Icon in everyone,” says Bryan Johns, President and CEO at Innovative Skincare. “We all have the ability to be iconic in our own right, which begins with confidence and focusing on what is right with us, rather than what is ‘wrong.’ We truly want people to awaken their ‘Icon Energy,’ the type of confidence you can only achieve by turning your best face to the world.”

Inspired by a Hollywood Golden Age Facialist

Madam Renna, a pioneering facialist during Hollywood’s Golden Age, inspired Icons Skincare’s formulas. Renna’s clients included Marilyn Monroe, Clark Gable, and countless other film stars. She was renowned for her use of royal jelly and custom skincare formulas. And Renna’s husband, Dr. Campbell, was known for his innovative “bloodless facelift” technique.

Since Renna’s approach to skincare helped shape some of the era’s most iconic faces, Icons Skincare set out to build upon this legacy. Inspired by Renna’s ingredients and techniques, the Icon team reimagined them through a modern lens. Together with Innovative Skincare’s advanced formulation expertise, it was a winning combination, the brand says.